Supermetrics for Facebook Ads: Google Sheets v Data Studio Connector

Today, marketers are using Facebook Ads to increase their campaigns’ impressions, clicks, and conversions. Not only is the social media platform more affordable than its counterparts, but also very efficient. With Supermetrics for Facebook Ads, you can know how well your Facebook ads are performing, and thus keep track of your organic performance on Facebook. 

In this article, we will compare the two connectors that Supermtrics has to pull in Facebook Ads data that can help you better analyze your Facebook advertising campaigns.

Supermetrics for Facebook Ads

With Supermetrics for Facebook Ads, you can easily move your marketing data from Facebook to your  BI tool, spreadsheet, a data visualization tool, data lake, or even data warehouse.

From generating effective leads to building customized reports within minutes from the Ads data- you can do it all without ever leaving your spreadsheet or dashboard with Supermetrics. By scheduling data transfers and automating your marketing reporting, you can save hours of manual labor with Supermetrics.

Google Sheets v Data Studio Connector

Google Sheets and Data Studio Connector are the two main methods that Supermetrics has to pull in data from Facebook Ads to analyze and create reports. Both these cost different amounts and have different functionalities. Let’s take a look at each of them.

Supermetrics for Google Sheets

One of the best tools for storing data, tracking performance indicators, and creating dashboards and reports in Google Sheets. It contains a plethora of features and functions, such as the ability to create pivot tables and graphs.

Some of the many benefits of using Goggle Sheets are:

  • It is accessible online.
  • It is free to use. You only need to have a google account.
  • You can use any device to access and edit Google Sheet data.
  • Many add-ons are available to meet your needs

With Supermetrics for Google Sheets, you can pull the data from Facebook Ads directly into your Google Sheets. This connector, which costs about 99 dollars a month, performs a good job of merging data from multiple sources easily. It also comes with the ability to add 32 data sources across limitless reports, so it’s a great value.

Another amazing feature is that you can set your reports to refresh automatically- monthly, weekly, daily, or even hourly refreshes. 

If you are an agency with tons of clients or work with More complex dashboards and heavy calculations, Supermetrics Google Sheets is the best fit for you.

Supermetrics for Data Studio Connector

Google Data Studio (GDS) is a powerful tool for visualizing data from a variety of sources that lets you build interactive dashboards, and customized, beautiful reporting. Some of the unique features this free platform provides are:

  • Access to over 220 connectors and real-time data
  • Complete control over the report and design customization
  • Report and page-level filters with dynamic controls
  • Calculated metrics and calculated fields are among the more advanced formulas available.

Supermetrics for Data Studio Connector helps you quickly and easily pull data directly from Facebook Ads to your Data Studio dashboard. And all this in just a few minutes! 

With costs as less as 39$ per month Supermetrics Data Studio connector lets you create simple reports for Facebook Ads super easily and quickly. You also get many unique add-ons such as Supermetrics Charts for Data Studio, which allows you to build smart visualizations that aren’t available in Google Data Studio. You also have access to a lifetime of Facebook Ads data with this connector.

The only drawback is that blending data from multiple sources is not the best idea with Data Studio Connector as the dashboard tends to break a lot. For example, if you combine two accounts, such as Google Ads and Quora Ads, and one account lacks data for a given period while the other has, discrepancies can occur. GDS looks for a row for each date, and if none exists, it skips that row. 


Both- Supermetrics for Google Sheets and Supermetrics for Data Studio- are amazing connectors that pull Facebook Ads data systematically in a sheet form. Which one is best for you? Well, that depends upon the type of dashboard you want to build, the type of business you are and your budget.