Let’s look at creating an SEO report with Looker Studio. How often should do check your Google Analytics data? How are the rankings doing? Anything wrong with the site – stuff like that are things we SEO worry about.
If you work in-house or have clients you’ll need to review your reports regularly to get the maximum benefit from any web analytics tool. This way, you can spot trends and patterns in your traffic and conversions, allowing you to take action accordingly.
There are two main reasons why you should look at your Google Analytics data every week or even daily. The first reason is to see whether your current marketing strategy is working (seems obvious). The second is to identify potential small problems before they become big issues.
Technical SEO Report
A site audit will help you find out what needs improvement on your site. You’ll learn about technical issues such as slow loading times, broken links, outdated code, etc. These problems can cause your site to perform poorly on mobile devices and impact your rankings. If you are looking for ways to improve your performance, read our guide to “How To Improve Site Performance.”
A healthy site will rank better for keywords, and you’ll see more traffic coming into your site. You want to make sure your site has a good number of backlinks pointing to it. If it does, you’re probably doing something right. But there are some things you can do to improve your site’s performance.
Your site shouldn’t crash. If it crashes, people won’t come back. They might even think your site sucks.
Errors, Warnings, and Notices
The most common errors are the ones we see every day. They include missing images, broken links, and incorrect redirects. These issues are easy to fix because they’re usually pretty obvious.
Warnings are less severe but can still cause problems if you don’t address them quickly. For example, if you use a third-party analytics tool, it might report a warning about slow loading times. This could indicate a problem with your server configuration or even malware.
Notices are the least serious but can still affect how visitors interact with your site. For instance, if you’ve got a message about a broken link, some people won’t bother clicking on it. If you ignore notices, you risk losing traffic.
This is a visual representation of how many times each keyword phrase appears across your site.
This tool provides a quick overview of your most popular keywords, allowing you to see how frequently they are used throughout your site. You can use it to quickly spot trends and patterns, such as whether certain pages tend to rank well for specific terms.
You can also export your data into Excel, CSV, or PDF formats to analyze further.
If you want to see how many times Google crawled a page or a section of pages, you’d need to look at crawl rates.
Every day, Google crawls billions of pages from the Internet. They index millions of URLs and store information about each one, and every day, they make decisions about what to do next. How much data should they store about each URL? Should they crawl it again later? What does the text mean? Is there anything else interesting about this site? Where should they go next if we decide to follow up on our initial findings?
Google use several different techniques to answer those questions. Some of them are automated, and some of them are manual. But none of them are perfect. Sometimes Google don’t even know why we’re doing something. So they built a tool called “crawl stats” to understand precisely what happens behind the scenes.
SEO Quick Wins finder
The SEO Quick Wins Finder is a tool that helps you identify quick wins in your campaign. You can quickly see what keywords are working best, where there are opportunities to improve, and whether you’re getting enough traffic.
This report includes:
• Keyword suggestions based on keyword difficulty and competition
• Rankings for each keyword
• Top performing ads
• Average cost per click
• Conversion rates
Logfile Analysis for SEO Dashboard
Many ready-made dashboarding templates are available in Google Data Studio, including those for SEO. These dashboards will help your team monitor key metrics such as bounce rates, conversion rates, keyword rankings, and more. They’ll even show you where your most popular content resides on your site.
In addition, there are some tremendous prebuilt dashboards for analyzing log files. Logfiles contain information about every request on your server, including IP addresses, browser type, referrer URLs, HTTP headers, and much more. This data can tell you a lot about your visitor behavior and give you insights into why specific requests aren’t working correctly. You might notice that a particular URL doesn’t work because the referral link isn’t valid or because the referring domain name doesn’t exist anymore. You can identify and fix problems like these by analyzing your logs.
Technical SEO is about improving the functionality of your site and making it easier for visitors to find what they want. This includes things like loading times and navigation. If you don’t make sure that your site is built well technically, people won’t stick around long enough to see how great your content is.
Ensure your website loads quickly and is easy to navigate, especially on mobile devices. You’ll lose a lot of traffic if people have trouble finding what they’re looking for. Also, make sure that your website is mobile-friendly. Mobile usage is growing rapidly, and many people use smartphones and tablets to browse the web. If your site isn’t optimized for mobile, you could miss out on a massive chunk of potential customers.
Technical SEO shouldn’t be too hard if you do everything else correctly. But there are some areas where you might struggle. Here’s a list of common issues we’ve seen over the years. We’ve included tips and resources to help you fix each one.
1. Slow Loading Times
2. Broken Links
3. Poorly Optimized Images
4. 404 Errors
SEO Report for Clients
A technical SEO report is one of the essential tools in your arsenal for improving your online presence. Clients often use these reports to determine whether there are any problems with their sites that need fixing. But how do you know whether a technical SEO report is worth your time? What information does it provide? And what can you do to ensure you don’t waste your client’s money?
Monthly SEO Reports
The best part about monthly SEO reports is that you don’t need anything extra to generate them. You have to sign up for a free account with one of our recommended providers and wait for it to spit out the data. Here are some of the most popular ones we recommend:
Google Analytics – This tool allows you to track visitors to your site and how they interact with your content. You’ll see things like where people came from, what keywords they used, and how long they spent on each page.
Search Console – We use this tool because it gives us access to real-time information about how well our sites perform in Google searches. For example, we can check how often our site appears in the “Top Stories” section of Google News.
Ahrefs – This tool helps you find broken links on your site, identify potential issues with your code, and monitor the performance of your competitors.
SEMrush – This tool lets you analyze competitor mentions across social media channels. It also provides keyword research and competitive analysis.
Buzzsumo – This tool aggregates trending topics related to your industry and displays them visually.
Social Mention – This tool allows you to look up specific terms to see what people say about your brand online.
Google Data Studio Template SEO Dashboard
This dashboard template includes all the information you need to create an effective SEO Performance Dashboard. You’ll see how your site ranks in Google Search, along with how it compares to competitors. You’ll also find out how much traffic your site receives, what keywords people use to find you, and more.
You can add many different types of charts to this dashboard, including bar charts, pie charts, line graphs, scatter plots, etc. Each chart type offers specific advantages and disadvantages, so choose wisely. For example, bar charts are excellent for comparing similar values over time, while line graphs are better suited for showing trends.
You can easily change the colors and fonts used in the templates and even edit the text labels. Use these tools to ensure everything looks exactly like you want it to look.
Google Maps now displays local information next to businesses listed on the map. The feature is called “local search.” If you’re looking for a restaurant, it might show up in the list of restaurants nearby. Or, if you’re searching for a doctor, it could display doctors in your area. You’ll see the local info when you use the map tool.
Local SEO Keyword Research Report
This Local Search Marketing Guide includes a free sample version of our Local SEO Keyword Research Report.
The Local Search Marketers Association (LSMA) recently published its 2017 Local Search Ranking Factors Study. LSMA researchers analyzed over 20 million local search queries across several major markets. They found that the most critical factors influencing rankings include:
1. Quality Score
2. Page Authority
3. Domain Age
4. Citation Flow
Hopefully you’ll find this list useful. On to more SEO!
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