Facebook has become a powerful marketing tool for businesses across the globe. Facebook Ads allows marketers to target their audience through various demographic and behavioral parameters. This makes them very effective at reaching out to specific audiences.
However, Facebook Ads also come with their fair share of challenges. One such challenge is connecting Facebook Ads to Google Data Studio.
Google Data Studio is a free analytics tool from Google that helps companies analyze their data. The tool offers a variety of features, including dashboards, charts, and reports.
How can you link Facebook Ads to Google Studio?
Google Data Studio is a fantastic tool that allows you to analyze your data in impossible ways with spreadsheets alone. While it’s excellent for analyzing trends over time, it doesn’t allow you to easily compare one metric against another. To ensure you’re spending your money wisely, you need to know what works best.
This video will show you how to connect Facebook ads to Google Data Studio. This way, you can view your ad performance metrics alongside your Facebook audience metrics. You can even export your data into Excel and use it there too.
We’ll start by setting up our account. Then we’ll go ahead and connect Facebook Ads to Google Data Studio. Finally, we’ll examine some available templates for Facebook ads data.
Connecting your Facebook Ads account to Google Data Studio
Google Data Studio permits you to combine data from different sources into one place. You can use it to analyze how well your ads perform across multiple channels like Search, Display, YouTube, Gmail, etc.
The best part about Google Data Studio is that it connects to Google Analytics, allowing you to easily see what happens to visitors once they land on your site. This includes where they came from, whether they converted, and even how long they spent on your site.
You can also link up your Google Ads account to Google Data studio. This lets you compare performance metrics such as cost per conversion, average revenue per visitor, and many others.
To do this, go to the Google Data Studio Connector Library and select the appropriate connector type for your needs. After choosing a connector, you’ll be asked to enter your Google Ads account information. Once you’ve done that, you’re good to go!
If you’d instead not manually enter this info each time, you can download a CSV file containing all of the required fields.
How To Get Started With Google Data Studio And Facebook Ads
Google Data Studio is one of the most powerful platforms to analyze and visualize your data. This tool helps you make better decisions about your business. You can even export your reports directly to Excel. But how do you start?
- Exporting The Data
There is currently no way to export the raw data from the reports. You can, however, download a CSV file containing the data. This allows you to manipulate the data before downloading it. If you want to change the data, you should do this before exporting it.
How To Export The Raw Data
Select the data which you need to download and choose the date range. Once you have selected the options, hit Save.
Aligning The Data Before Exporting
You can use Excel to align the data when you have downloaded the data. Open up the spreadsheet and drag the columns into place. You can then save the file as a.csv file.
Manipulating The Data
You can manipulate the data in Excel before saving it as a.csv file by adding additional rows or deleting existing ones.
- Importing The Data
To add data from an excel sheet, you must save the sheet as a.csv file. This makes it easy to import the data into your database. You can do this manually or use one of many tools out there.
Your data needs to be formatted properly before importing. For example, if you want to see how many people visited your site on a particular day, you should have a column for the date and a column for the number of visits. If you don’t format your data correctly, you could end up with incorrect information.
When importing data from a spreadsheet, you must ensure that all cells contain numbers and that all rows are complete. Excel won’t know what to do if you try to import a blank row.
Aggregated data should be handled carefully before importing it into your database. Calculated metrics like CPC (cost per click), CPM (cost per thousand impressions), CTR (click-through rate), and others should be treated carefully.
Reach and frequency are essential metrics to calculate and aggregate.
Designing And Building The Dashboard
Dashboards are often used to visualize complex information. They’re great tools for understanding how things work and ensuring you get the most out of your marketing efforts. But creating one isn’t always simple. It’s usually quite tricky. You’ll probably spend hours figuring out how to make something pretty and, even longer, trying to find the best way to present the data.
Fortunately, there’s now a tool called Google Data Studio that makes it easy to design and build dashboards. With Data Studio, you can easily connect different data sources, add visualizations, and create beautiful reports. All without having to write any code.
Calculated Metrics
Google Analytics offers many great features, like custom reports, real-time dashboards, and the ability to export data into Excel. But one thing it doesn’t provide is calculated metrics. You might think “calculated metrics” sound complicated, but it isn’t. There are several ways to calculate metrics within Google Analytics. Here’s how to use each method…
1. Custom Reports
Custom reports allow you to create a report based on specific criteria. For example, you could create a report that calculates the average number of visitors per day over a month. To do this, select the date range you wish to analyze and choose the metric you want to see. Then, enter the values you’d like to compare.
2. Real-Time Dashboard
The real-time dashboard gives you access to live data about your site. You’ll see the most recent traffic information in the real-time dashboard. You can see the graph here if you’re looking to see how many people visited your site yesterday versus today.
3. Export to Excel
If you don’t have the required room on your screen to view all the charts and graphs you’d like to see, exporting to Excel is a quick way to save space. Just head to the bottom of the screen, where you’ll find the Export button. Once you’ve selected the type of file you’d like to download, you can either copy/paste the URL directly into your browser or drag the URL onto another application.
Connectors And Automation
Connectors allow you to automate repetitive tasks and improve productivity. Many connectors, including DataLayer, enable you to connect to data sources such as Salesforce, Gmail, Slack, Twilio, Zendesk, and others. You can even use it to build workflows.
For example, you could set up a workflow where every time someone sends an email to your team, they receive a response automatically. Or maybe you want to send out a welcome email monthly to everyone on your team. With DataLayer, you can do just that.
You can also use connectors to automate processes and improve efficiency. For example, you might want to schedule emails to go out at specific times each day. If you don’t want to manually enter those dates into a calendar, you can use a connector to pull information from another system like Google Calendar.
I love Google Data Studio and this site is all about sharing tips and trick and help users get the most of out Google’s free data visualization tool